Hi! I’m Ashley Reed, Owner & Lead Planner of Sweetwater Events. A native of Southern California, I moved to Nashville in 2007 following college graduation. I began working in the country music biz where my role as an artist manager exposed me to a wide variety of social events and sparked a newfound passion for planning and design. This eventually resulted in my career change and led me to the wonderful world of weddings where I was truly meant to be!

I belong to a number of professional organizations including the Nashville Wedding Planner’s Group and International Live Events Association.  I’ve had the privilege of serving on the ILEA Board (Nashville Chapter) for the past three years and have recently committed to a fourth. I stay on top of industry trends by immersing myself in all things wedding: when I’m not keeping up with bridal blogs and wedding planner publications, I’m attending as many bridal and networking events as possible to stay connected with vendors and enjoy the Nashville wedding scene.

Most importantly…I LOVE what I do! There is no sweeter satisfaction than working with my clients to make one of the most important days of their lives a dream come true! Let’s get in touch – I’d love to chat with you about your BIG day!