Ashley is the Owner and Lead Planner of Sweetwater Events.  Before starting her wedding planning & design company, Ashley worked in artist management in Los Angeles and Nashville.  After planning and participating in many social and charity events for artists, Ashley recognized her passion and knack for planning & designing events and transitioned her career to the event industry.

Ashley loves local coffee shops, champagne brunch, peonies, running, paddle boarding, and vacationing in Charleston, SC / Savannah, GA with her husband and precious daughter, Felicity.  She also has two handsome pups, Virgil and Bear.

You might spot Ashley at Nissan Stadium rooting on the TN Titans or running around town with East Nashville Running Club.  A native of Southern California, Ashley and family frequent Disneyland during trips home.